Terms of use

The service

Inclusive Business Growth Planner (First Edition, 2027) is an online planning tool for small business owners, sold under the Elaine Hughes brand and operated by Elaine Hughes Consultancy Ltd, Company No. 13411137, Registered in England and Wales.

It is a web app you sign in to. It is not a downloadable file, a printed planner or a subscription service.

This page is a draft prepared for legal review. Where a point needs legal confirmation it says so rather than assuming an answer.

What you get: Standard Planner and Premium Planner

Standard gives you the whole planner for the 2027 edition: the Inclusive Business Snapshot™, Vision, Revenue, Money (sales, expenses, products and reports), Marketing with the six-part inclusive marketing audit, Inclusion, growth cards, content prompts, the awareness calendar, the accessibility statement builder, quarterly and monthly planning, and diary tasks.

The Premium Planner gives you everything in the Standard Planner plus the Ideas Lab, where you can save an idea, map it out branch by branch and ask for an AI review. It includes up to ten AI assists a month, of which at most five can be Ideas Lab reviews.

AI allowances are counted per account and reset each month. No AI feature can be used without an active entitlement.

Price and payment

Standard: £24.99 for the founding places (the first 25 paid customers, or until 21 days after the published launch date, whichever comes first), then £39.99.

Premium Planner: £59.99 for the 2027 edition.

Upgrading an account that already holds Standard access to the Premium Planner: £29 for a founding customer, £15 for a regular customer. An upgrade adds access, keeps the dates you already hold, and does not restart or shorten your edition.

All prices are in pounds sterling and are one-time payments. Stripe processes the card payment. A purchase is never a subscription and never renews itself.

Access is added only after the payment is confirmed by Stripe. A failed, incomplete or abandoned payment grants no access, and a refunded payment cannot be activated.

Access dates and expiry

A purchase of the 2027 edition opens on the day the payment is confirmed and runs to 5 January 2028 inclusive.

Access is immediate. Registering, setting up your business profile and goals, using your plans, and the Ideas Lab on the Premium Planner are all available from the day your payment is verified. Nothing is held back until a later month.

The official First Edition planning calendar runs from 26 December 2026 to 5 January 2028 inclusive. That is the year the planner is designed around; it is not the date your own access begins, which is the day your payment is confirmed.

The Standard Planner and the Premium Planner expire on the same First Edition date, and neither renews automatically.

Access closes at 00:00 on 6 January 2028, UK time (Europe/London). From then the planner pages close; My Account, Help and Contact Support stay available.

Any access date already recorded for you at the time of purchase is the date that applies to you: a later change to the edition's closing date does not shorten access that has already been bought.

Buying the same edition again, or upgrading, never extends or shortens that closing date and never stacks extra time on top.

The 2028 edition will be a separate purchase when it is available. Nothing is charged for it unless you choose to buy it.

Your account

You need an account to use the planner. Access belongs to the named account it was granted to and is checked each time you open a planner page.

The planner is intended for business use by people aged 18 or over. You are responsible for keeping your sign-in details secure and for the accuracy of the details on your account.

If you pay before creating an account, the purchase is matched to the email address used at Stripe checkout. Sign in or register with that same address to activate it.

Acceptable use

Use the planner for your own business. Do not attempt to access another customer’s records, share or resell your access, or copy the planner’s guidance, growth cards, prompts or other content for resale.

Do not attempt to bypass the AI allowances, interfere with the service, or use the AI features for unlawful content.

Digital content and availability

The planner is digital content and a service delivered online. Nothing is posted to you.

We aim to keep the planner available, but we cannot guarantee uninterrupted service. Maintenance, faults at a hosting or infrastructure provider, or your own connection can interrupt access from time to time.

If the service is unavailable for a significant period, contact us and we will put it right or discuss your options.

AI features and their limits

Some features produce suggested text using an AI model: adapted growth cards, content drafts and Ideas Lab reviews. These are illustrative starting points, not professional advice.

They are not financial, legal, tax or market research advice, and we do not guarantee any commercial, financial or accessibility outcome from following a suggestion.

AI output can be incomplete or wrong. Check anything important before you rely on it or publish it.

Your information and ownership

What you write about your own business stays yours: your profile, figures, notes, drafts and ideas. You can export or print your own saved content from the pages that offer print and export controls.

You give us only the permission needed to store, process and display that content so the planner works for you.

The planner’s own guidance, growth cards, prompts, structure, design and text remain the intellectual property of Elaine Hughes Consultancy Ltd.

Cancelling, consumer rights and refunds

As a consumer in the UK you normally have 14 days to cancel a distance purchase. The planner is a live online tool: the planning content is given to you straight away and the service that runs it continues for as long as your access lasts, so the checkout treats your purchase as a mixed contract.

If you ask to start straight away, the checkout asks you to tick a separate acknowledgement before you pay. It confirms that you asked us to begin immediately and that you understand you lose the 14-day right to change your mind and cancel for a refund once you start using the planner. Ticking it is your choice, but it is required to buy, and it is recorded against your purchase.

That acknowledgement does not remove your statutory rights. The planner must be of satisfactory quality, fit for purpose and as described. If it is faulty or not as described you keep your full rights, including repair, replacement or a price reduction under the Consumer Rights Act 2015.

This wording is subject to legal review and has not been legally approved.

Nothing in these terms limits your statutory rights, including your right to a remedy if digital content is faulty or not as described.

If something has gone wrong, contact us first. Refund requests are considered individually, and a refund of a purchase revokes only the access that purchase granted.

Support and complaints

Support is by email at elaine@elainehughes.co. A person replies; there is no automated ticket queue and no chatbot pretending to be staff.

If you are unhappy with the service, email the same address with “Complaint” in the subject. We will look into it and reply. Response times and any formal complaints procedure are to be confirmed by the owner.

Liability

We do not exclude or limit our liability where it would be unlawful to do so, including for death or personal injury caused by negligence, fraud, or your statutory rights.

Subject to that, we are not liable for business losses such as lost profits, lost revenue or lost opportunity arising from decisions you make using the planner or its AI suggestions.

Full liability wording is to be confirmed in legal review before these terms are relied on.

Governing law

These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction. This is to be confirmed in legal review.

Contact

Questions about these terms: elaine@elainehughes.co.

Operated by Elaine Hughes Consultancy Ltd, Company No. 13411137, Registered in England and Wales. Registered office: Flat A, 80 Falkland Road, London, N8 0NP, United Kingdom